Zero Dark Mastriano
No questions. No press. No money. No TV. No comment.
Doug Mastriano has spent much of the summer ignoring mainstream press, setting a new unorthodox precedent for a major gubernatorial campaign.
Now the Republican nominee in Pennsylvania is entering the homestretch of the race without another staple resource: Television ads.
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Via AdImpact, here’s the raw data of advertising spending in the Pennsylvania governor’s race between Mastriano and Democrat Josh Shapiro.
The quote >
“As far as precedent goes, I can’t think of anything that comes close to this situation – a major party candidate in a tight race with literally $0 of candidate TV spend to show in the general, even post Labor Day,” said Chris Sebastian, a senior data analyst with Kantar, a consulting company that also tracks advertising.
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