The candidate crushing Facebook

No candidate on the trail? No problem. Just meme your way through it.

My story for McClatchyDC looks at how Pennsylvania Democrat John Fetterman has become the most successful Senate candidate using Facebook, averaging more interactions than incumbents Raphael Warnock and Mark Kelly.

Highlights:

Despite being sidelined from face-to-face events, Fetterman earned more Facebook interactions between the end of May and June than any other U.S. Senate candidate in the country.

During that period, Fetterman racked up 225,000 total interactions. Meanwhile, incumbent Democratic Sens. Raphael Warnock of Georgia and Mark Kelly of Arizona, each attracted between 45,000 and 50,000 interactions during the same period.

Meanwhile his Republican opponent, Mehmet Oz, is dark:

But while Fetterman has poured tens of thousands of dollars into advertising on Facebook since clinching the Democratic nomination in May, Oz has spent nothing on the platform since he became the Republican standard-bearer. Oz’s absence from paid digital media – as well as television airwaves – since May has confounded some operatives. “It’s extremely weird -- have you double-checked that he isn’t spending it in his home state of New Jersey?,” swiped Teddy Goff, who directed digital operations for former President Obama’s re-election campaign.

Read the entire piece HERE.